• Alexandra Atach

“Wherever they may have come from, and wherever they may have gone, unicorns live inside the true believer’s heart. Which means as long as we can dream, there will be unicorns.”

We are always facing choices, no matter what the circumstances are, there are always opportunities to rise up to the challenges or to descend into quiet despair, to seize the day or to surrender, to celebrate or to mourn. In todays world of confusion, uncertainty, and isolation it is easy to feel alone, powerless, and to feel drained of energy and magic, and yet… and yet we live in the world shaped by our will, by our hearts and minds, and by our actions. Holidays are particularly poignant in their ability to amplify our feelings and magnify our moods – happy or sad. We find that if we can find a spark of wonder in our heart, we can breathe enough life into it with our imagination so much so that it becomes a living breathing creature of fantasy like a unicorn. Our fantasy can take shape and enter this world giving us energy to not only fill ourselves but to share it with others, overcoming the isolation and filling the world with joy. This energy has an amazing property of renewal, through generosity of the sharing spirit, what we give always comes back to us and the cycle continues becoming a way of life. We hope to share some of this energy with everyone around us through this short film.

What if...

Project director Alexandra Atach

Photography, styling - Alexandra Atach

Videography and video postproduction - Julia Arif

Model and muse - Noyemi Pia @noyemipia

Unicorn - Haflinger horse Rosy

Music - De Joie Fantasy

Horn 3D printer production - @HenipKurumsal

Props and decorations DIY projects by team

Clothing Melijoe Paris

Location Casa Sur hotel

Special thanks to Orfe Equestrian center

Backstage moments...

Fashion inspiration behind the scenes

Click on the picture to shop the look

Some more festive fashion inspiration for you...

Charabia Paris dress; Milledeux headband

Chloe sweater; Dr. Martens boots; Lia Lea shorts

Monnalisa skirt; Velveteen blouse; Milledeux headband

Happy Holidays!

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  • Alexandra Atach

Molo’s design feeds a child’s imagination with strong colours, fun prints, exciting shapes and bold combinations. Molo style is urban with funky, colourful designs that often have a humorous twist or are just quirky enough to get noticed- but never at the price of function and quality. Their design is a mix of fun, witty details and a cleaner, “raw” Scandinavian look.

You can discover new collection at and at all big retails worldwide!

For this editorial shoot, we created mix and match looks from new Molo FW2020 collection.

Which look is your favorite?


Molo is a GOTS* certified organic Scandinavian brand with an international mindset that creates imaginative, eco-friendly, and innovative kidswear with colours, fun prints and bold combinations – all in the highest quality.Being a GOTS* certified organic company means that Molo highly values sustainable materials and processes.

Molo eco-friendly clothes are colourful with a humorous twist and quirky details, without compromise on functionality or quality. The clothes provide the necessary functional details that every child need, and they stand up to even the most active kid’s life, wash after wash. Additionally, the product is produced without unnecessary use of chemicals and with the utmost concern for the environment, our planet and our children.

Molo's collection is for boys, girls and babies from the ages 0-16 years.

Project art director and photographer: Alexandra Atach

Model: Noyemi Pia

Clothes: MOLO

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  • Alexandra Atach

Equestrian girl - fashion trend for FW2020.

Horses have always been a huge part of human history and a big part of inspiration for designers and art people (and how they could not?!). These powerfully graceful animals are truly amazing.

Many brands you see today are heavily inspired by the equestrian world. Hermés, for example, began by making harnesses and bridles for the European elite back in the 1800s. This was before the explosion of their now popular Birkin bags and silk scarves, which now evoke thoughts of posh riding clubs and aristocratic leisure.

Recently, Gucci harked back to its roots and became a sponsor of the Longines Hong Kong Masters. Did you know that Gucci’s famous red and green stripe and gold metal logo is a nod to horse bridles and bits, and the founder Guccio Gucci was inspired by all things equestrian when he set up the label in 1926?

Occasionally, equestrian wear still spills over to high street fashion, with designers continuing to draw inspiration from the sport. Most notable is popular luxury label Ralph Lauren, whose logo alone already boasts its trademark horse design.

Not to mention Dior, one of the main fashion players, was inspired by the equestrian theme many times. For example, John Galliano's SS 2010 couture collection or Maria Grazia Chiuri's cruise 2019- had horse world inspired collections.

Undoubtedly, horse riding has always held a respected seat in the fashion world, able to marry performance and style.

Modern Equestrian Fashionista.

Throughout fashion month, transportive, imagery-driven shows centered around storytelling to bring guests straight to the landscape of the designer's imagination, with one popular narrative surrounding the equestrian woman becoming a major fall fashion trend for 2020 in itself. Chanel, Chloe, Michael Kors, Brandon Maxwell, Tory Burch took the equestrian trend to the runway.

It's not just the more literal riding boots and hats or horse bit belts you'll see from the fall 2020 runways, but a full-on equestrian mood. It's polished, but cool and easy to wear.

Kids fashion also keep up, Stella McCartney, Gucci, Chloe, Burberry, The animals observatory, Molo, Scotch and Soda, Sonia Rykiel and many more were noticed horse themed pieces at current FW 2020/21 collections.

As for us, this trend and project takes to a very special place that is very personal. Noyemi is a professional horse rider, horses are a huge part of her daily life and soul.

She spends all her free time at the stables...

We were honored to create this Equestrian project in collaboration with

We invite you into Noyemi's equestrian world...

Project's Team Credits:

Project director and photographer: Alexandra Atach

Model: Noyemi Pia

Videography: Julia Arif

Location: Berke Ranch Antalya

Orfe Equestrian Club

All outfits: Melijoe Paris

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"Riding the dreams" fashion clip.

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Alexandra Atach

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