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  • Alexandra Atach

Molo’s design feeds a child’s imagination with strong colours, fun prints, exciting shapes and bold combinations. Molo style is urban with funky, colourful designs that often have a humorous twist or are just quirky enough to get noticed- but never at the price of function and quality. Their design is a mix of fun, witty details and a cleaner, “raw” Scandinavian look.

You can discover new collection at www.molo.com and at all big retails worldwide!


For this editorial shoot, we created mix and match looks from new Molo FW2020 collection.

Which look is your favorite?

MOLO IS COLORFUL AND ORGANIC GOTS CERTIFIED KIDS WEAR.


Molo is a GOTS* certified organic Scandinavian brand with an international mindset that creates imaginative, eco-friendly, and innovative kidswear with colours, fun prints and bold combinations – all in the highest quality.Being a GOTS* certified organic company means that Molo highly values sustainable materials and processes.

Molo eco-friendly clothes are colourful with a humorous twist and quirky details, without compromise on functionality or quality. The clothes provide the necessary functional details that every child need, and they stand up to even the most active kid’s life, wash after wash. Additionally, the product is produced without unnecessary use of chemicals and with the utmost concern for the environment, our planet and our children.

Molo's collection is for boys, girls and babies from the ages 0-16 years.

Project art director and photographer: Alexandra Atach

Model: Noyemi Pia

Clothes: MOLO

www.molo.com

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  • Alexandra Atach

Equestrian girl - fashion trend for FW2020.


Horses have always been a huge part of human history and a big part of inspiration for designers and art people (and how they could not?!). These powerfully graceful animals are truly amazing.

Many brands you see today are heavily inspired by the equestrian world. Hermés, for example, began by making harnesses and bridles for the European elite back in the 1800s. This was before the explosion of their now popular Birkin bags and silk scarves, which now evoke thoughts of posh riding clubs and aristocratic leisure.

Recently, Gucci harked back to its roots and became a sponsor of the Longines Hong Kong Masters. Did you know that Gucci’s famous red and green stripe and gold metal logo is a nod to horse bridles and bits, and the founder Guccio Gucci was inspired by all things equestrian when he set up the label in 1926?

Occasionally, equestrian wear still spills over to high street fashion, with designers continuing to draw inspiration from the sport. Most notable is popular luxury label Ralph Lauren, whose logo alone already boasts its trademark horse design.

Not to mention Dior, one of the main fashion players, was inspired by the equestrian theme many times. For example, John Galliano's SS 2010 couture collection or Maria Grazia Chiuri's cruise 2019- had horse world inspired collections.

Undoubtedly, horse riding has always held a respected seat in the fashion world, able to marry performance and style.

Modern Equestrian Fashionista.

Throughout fashion month, transportive, imagery-driven shows centered around storytelling to bring guests straight to the landscape of the designer's imagination, with one popular narrative surrounding the equestrian woman becoming a major fall fashion trend for 2020 in itself. Chanel, Chloe, Michael Kors, Brandon Maxwell, Tory Burch took the equestrian trend to the runway.

It's not just the more literal riding boots and hats or horse bit belts you'll see from the fall 2020 runways, but a full-on equestrian mood. It's polished, but cool and easy to wear.

Kids fashion also keep up, Stella McCartney, Gucci, Chloe, Burberry, The animals observatory, Molo, Scotch and Soda, Sonia Rykiel and many more were noticed horse themed pieces at current FW 2020/21 collections.

As for us, this trend and project takes to a very special place that is very personal. Noyemi is a professional horse rider, horses are a huge part of her daily life and soul.

She spends all her free time at the stables...

We were honored to create this Equestrian project in collaboration with www.melijoe.com

We invite you into Noyemi's equestrian world...

Project's Team Credits:

Project director and photographer: Alexandra Atach

Model: Noyemi Pia

Videography: Julia Arif www.juliaarif.com

Location: Berke Ranch Antalya www.hotelberke.com/

Orfe Equestrian Club

All outfits: Melijoe Paris

www.melijoe.com

Click on photo to see details

"Riding the dreams" fashion clip.

Press play to watch!

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www.melijoe.com x www.noyemipia.com


Alexandra Atach

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  • Alexandra Atach

Apocalypto kids, represents kids who love to stand out, love to be different and love to make a statement with their wardrobe. Kids who love to play with eyecatching pieces have their own strong views and understandings. They are not afraid to share their vision, their dreams and make themselves heard. Apocalypto Kids apparels for children and teenagers aged 4-16 inspire to be more creative, to live a colourful life and most importantly encourage to stand out. Strong colours, smashing details, remarkable fabrics are the words to describe Apocalypto kids.

The brand founders says: "We love tassels, beads and spangles – all that in an urban and modern way. We mix street style with high fashion elements. We treat our brand as an adults brand. Beside strong visual identity, it is important for us to use natural materials such as silk and organic raw materials with a GOTS certificate and our production is based locally in North Europe. Also, all our garments we use are produced in Europe. High quality is just as important as our eye-catching pieces. And as Iris Apfel once said: „ More is more and less is a bore“. We couldn't agree more!"


NEW FW 20/21 campaign "The Glow Hits The Streets"

Project Art Director: Alexandra Atach

Model: Noyemi Pia

Photo and style: Alexandra Atach

Clothes designer: Sandra Ojamäe

www.apocalyptokids.com

Videography: Anya Yilmaz

Accessories: Milledeux

www.milledeux.com

HE GLOW HITS THE STREETS


How is that the daily activities seem to be so uninspiring and boring? Grocery shopping, quick lunch break at McDonalds, hanging with girlfriends before the movie ... it`s so casual, dull and sometimes even monotonous. Day to day the same, without any excitement.

But this fall we all need to bring out the full backage of glow to make our daily activities more glitzy, glam and spontaniously fun! It's a pleasure to make a bit of an effort - so let`s glam it up girls! You don`t need to go to a ritzy hotel to be ritzy. Wearing something snazzy means you're sure to be spotted. So let`s make everyday unique!

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