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  • Writer's pictureAlexandra Atach

Pitti Bimbo 91 News #Pittilooksahead

Coronavirus pushes kids fashion fair Pitti Bimbo 91 to September 2020 sadly due to the horrific impact the Covid19 has had on Italy and the world.

From a just released press release;

“The Board of Directors of Pitti Immagine, chaired by Claudio Marenzi, met today by video conference. On the agenda were the decisions to be taken regarding the calendar of the fairs scheduled for the 2020 summer season.

Considering the evolution of the health emergency in Italy and around the world and in the light of the concrete prospects of an extension to the restrictive measures concerning production and commercial activities and the movement of people, the BoD discussed and deliberated the proposals presented by the CEO Raffaello Napoleone who, together with the heads of the various company departments, had carried out a broad survey of the opinions received from exhibitors, buyers, agents and other members of the trade over the past few weeks:

Pitti Immagine Bimbo no. 91 is confirmed and will move to 9-10 September (2 days), at the Fortezza da Basso, Florence; the menswear Pitti Uomo will be 2nd-4th September.

“Over the last few weeks we have obviously been in constant and close contact with manufacturing companies in Italy and abroad” says Claudio Marenzi, President of Pitti Immagine “

The strong request that emerged was to maintain at all costs the leading rendezvous like the Pitti fairs which will be the first fundamental instruments to be activated in order to gradually get the entire commercial fashion industry machine going again. And that is what we will be working on non-stop over the next few months.

“With regard to our three fashion fairs” says Raffaello Napoleone, Ceo of Pitti Immagine “it is clear that they will be exceptional editions where our primary duties will be to guarantee the complete maintenance of hygiene of the exhibition space and prepare an organization of the spaces and layouts that takes into account people’s safety. An experimental layout which could also turn out to be useful on next occasions.

“The other fundamental element of innovation on which we are working” concludes Raffaello Napoleone “that we consider to be decisive for the purposes of the promotional and commercial capabilities of the exhibitors, is Pitti Connect, a completely new and advanced version of the previous digital platforms which is also designed according to the specific requirements of the various types of product and fair.

Pitti Connect, with its original system of networking functions with buyers and high-quality editorial structures, is more than a complementary tool to the physical fair but rather an organic integration of the physical fair which, together with the latter, will define the new face of the Pitti fairs. We will be presenting the characteristics of this project to exhibitors over the next few weeks, testing with them the innovations that we will be gradually introducing, from now until the summer, to the central body on which we are already working”.

Florence, 2nd of April 2020


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