Search
  • Alexandra Atach

Living the dream in the Museum of Ice Cream.


Museum of Ice Cream is an experience-first brand fueled by the power of imagination and connection. From installations that ignite all five senses to products that are made to inspire, they lead with the honest belief that anything is possible.


MOIC's Museum of Ice Cream opened its doors in the summer of 2016, led by our Founder and Creative Director, Maryellis Bunn, and a dedicated team of creators, designers, and producers who believed in her vision for  an experiential installation inspired by ice cream. Influenced by Maryellis’s childhood dream of jumping into a pool full of sprinkles, MOIC's Museum of Ice Cream was born under the premise that ice cream is a  universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination.


Since day one, MOIC has led with intention, fun, and inclusivity; a shared and felt optimism at its core.Since day one, MOIC has led with intention, fun, and inclusivity; a shared and felt optimism at its core.

They believe in creating beautiful and shareable environments that foster IRL interaction and URL connections, providing fun, multi-sensorial expressions of ice cream that cater to the appetites of our generation. With 4 locations under our belt,  New York, Los Angeles, San Francisco and Miami, MOIC is just getting started.

Anything is possible.













İdea, Style, Photo: Alexandra Atach

Model: Noyemi Pia

Brands: MOLO,İMOİMO Kids, Hudson kids, İpek Kose, ZARA, H&M.

Join My Mailing List
  • Grey Instagram Icon
Instagram @NoyemiPia

© 2018 by Alexandra Atach​