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  • Writer's pictureAlexandra Atach

Cover story for NEWGEN magazine.

Noyemi Pia is a cover star of NEWGEN magazine May'21 issue, all dressed up from French kids online retail

Click on picture to read NEWGEN magazine May issue

New cover story "Pastoral Fantasies" .

click on pictures to see the looks from is the story of a mom who followed her passion and launched the website she'd always dreamt of. Back in 2007, Nathalie Genty realized that the world of kids and baby fashion was crying out for a fabulous destination for all things style, and set out to launch her very own take on children's e-commerce. A site that was chic, cutting edge and inspiring - something different for fashion-forward mothers all over the globe. Her dream was to offer the most beautiful clothes, coveted brands and latest collections all curated with an expert eye and a unique, modern visual identity. In short, a website that would have fashionistas falling in love with mini-style!

Melijoe's aim now, 12 years after its creation? To continue to offer the cutest and chicest kids brands and a new, refreshing vision on fashion, always staying ahead of the curve. Designer items from French and international labels, haute couture pieces and limited edition capsule collections, mini-me looks straight off the runway and big and small fashion names alike...Melijoe has something for everyone! The very best of kids' and baby fashion with a 'French eye' but also an online fashione magazine, a true treasure trove of ideas and inspiration for moms-in-know, not to mention a fabulous community of fans on Facebook and Instagram.


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