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  • Alexandra Atach

Apocalypto Kids - The Glow Hits The Streets

Apocalypto kids, represents kids who love to stand out, love to be different and love to make a statement with their wardrobe. Kids who love to play with eyecatching pieces have their own strong views and understandings. They are not afraid to share their vision, their dreams and make themselves heard. Apocalypto Kids apparels for children and teenagers aged 4-16 inspire to be more creative, to live a colourful life and most importantly encourage to stand out. Strong colours, smashing details, remarkable fabrics are the words to describe Apocalypto kids.

The brand founders says: "We love tassels, beads and spangles – all that in an urban and modern way. We mix street style with high fashion elements. We treat our brand as an adults brand. Beside strong visual identity, it is important for us to use natural materials such as silk and organic raw materials with a GOTS certificate and our production is based locally in North Europe. Also, all our garments we use are produced in Europe. High quality is just as important as our eye-catching pieces. And as Iris Apfel once said: „ More is more and less is a bore“. We couldn't agree more!"


NEW FW 20/21 campaign "The Glow Hits The Streets"

Project Art Director: Alexandra Atach

Model: Noyemi Pia

Photo and style: Alexandra Atach

Clothes designer: Sandra Ojamäe

www.apocalyptokids.com

Videography: Anya Yilmaz

Accessories: Milledeux

www.milledeux.com

HE GLOW HITS THE STREETS


How is that the daily activities seem to be so uninspiring and boring? Grocery shopping, quick lunch break at McDonalds, hanging with girlfriends before the movie ... it`s so casual, dull and sometimes even monotonous. Day to day the same, without any excitement.

But this fall we all need to bring out the full backage of glow to make our daily activities more glitzy, glam and spontaniously fun! It's a pleasure to make a bit of an effort - so let`s glam it up girls! You don`t need to go to a ritzy hotel to be ritzy. Wearing something snazzy means you're sure to be spotted. So let`s make everyday unique!

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